A lulu, by definition, is something that is remarkable or wonderful. The word also become a slang term used to refer to a woman who is extraordinary, magnificent and beautiful. That's why Lulu, the company, offers trending fashion specifically chosen to bring out the lulu in every woman. Founded in 1996 by a mother-daughter team, probably the first in history who agreed about fashion, Lulu offers an extremely select line of clothing, shoes and accessories. Instead of focusing on mainstream and brand name manufacturers, Lulu buyers scour the world to seek out fresh, new, emerging designers. They are one of the rare companies that appeal to a variety of ages. A teenager will find the perfect pair of artfully ripped jeans, while a working professional will discover just the right sweater to pair with her favorite skirt or pants. Don't forget the shoes and accessories. Lulu offers every shoe type imaginable – even sneakers cleverly disguised as a fashion accessory. A true lulu couldn't ask for anything more.