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Looking good is halfway to feeling good. The founders at Lucy hated working out in baggy t-shirts and ill-fitting shorts. They wanted apparel that took their workouts as seriously as they did, but also kept them feeling great by looking great. Now, Lucy provides athletes with a boutique environment either online or in their retail locations. Shoppers can find everything they need for running, yoga, or everyday wear. Online visitors can browse by activity or item, and there’s an expansive accessories section to complement every piece perfectly. Many pieces go from the studio to happy hour seamlessly, so athletes can ditch the gym bag.