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In 2004, LuckyVitamin.com became a pioneer in the online vitamin market when its founders wished to enable a larger market to benefit from their years of expertise in the natural health industry. Their goal was to offer customers the best selection of products at the best prices, on a site that was easy to shop with superior customer service. Today, LuckyVitamin.com carries over 1,100 nationally known brands, including Vega, Natrol, PlantFusion and many more. Shop the site 24 hours a day, seven days a week for all of your vitamin and supplement needs by brand, health concern, goal, ingredient and more. In addition, you will find personal care and beauty products, food and snacks, aromatherapy, pet supplies and more. Specialties include sports nutrition, diet and weight loss, women's health, and detoxification and cleansing, among others. There are plenty of great deals and discounts, and most orders ship for free.