Fashion isn't about perfection. Any factory can churn out cookie-cutter jeans with perfect stitching. In a spirit of true American originality, Lucky Brand bucked the trend of homogenized fashion by coming out with jeans that were as unique as their wearers, the perfect look for artists, free-thinkers and dreamers. Each pair is pulled, prodded, ripped, sanded and washed by hand until it's got enough soul to receive the Lucky Brand logo. They started this tradition with jeans in the 1990s, but today they've expanded to add their singular style to shirts, dresses, shoes and accessories.