Liquidation Channel is not just another home shopping channel. As anyone who watches "Shark Tank" probably knows, many home shopping channels offer their customers eclectic mixes of items that the producers believe will sell. In contrast, Liquidation Channel has focused on staying true to its roots. Its parent company was a gemstone dealer, and for over 20 years focused exclusively on gemstone and jewelry manufacturing. After years of supplying other shopping channels with their jewelry, Liquidation Channel decided to eliminate the middle-show (as it were) and bring their goods direct to the consumer. They launched their own shopping network in 2007 and their buyers have never looked better. While their primary offerings still consist of exquisitely designed, quality jewelry, they also offer a line of accessories and home decor. The Liquidation Channel decided to throw out the rule book when they created their own shopping channel. Buyers can choose from a wide and beautiful assortment of "buy-now" items, all at discounted prices, or bid auction-style (think ebay) on selected items to potentially receive even greater savings. And remember to visit "Today's Liquidation Value" before making any decisions. The page features one-day only savings on specially chosen items.