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Instead of "American as apple pie,"ť they should think about changing it to, "American as Levi Strauss."ť Because a pair of Levi's jeans is as American as it gets. They are the gold standard of blue jeans, and for good reason. The jeans were invented by namesake Levi Strauss in 1853 during the height of the California Gold Rush and became required attire for workmen. Nowadays, nearly everyone has a pair of jeans in their closet, and chances are, it's a pair of Levi's. Now that it's 2015, the product line has expanded beyond jeans to classic button-downs, worn-in tees and even purses. So, shop Levi's, and own a piece of American history.