Many American companies have become household names, but few represent the American lifestyle like Levi Strauss Co. Originally developed in 1853 during the California Gold Rush, Levi's jeans have evolved into a stylish American wardrobe staple. In recent decades, Levi Strauss Co. has begun producing a wide range of clothing from pants to button-down shirts and more. No other American clothing company is as well-known for their quality and reliability as Levi Strauss Co. Wearing a pair of Levi's is like wearing a piece of America itself.