Rene Lacoste was an impressive French tennis player who won his first Grand Slam in 1924 at the French Open, and from there his dreams of starting a fashion empire began. He came to use the iconic alligator on all of his clothing when a journalist made comments about his alligator skin suitcase. From that point forward, he had his clothes made with little alligator to brand himself, and when his clothing company began in the 1930's he insisted on the emblem being sewn on every article of clothing. Lacoste makes beautiful clothing using the finest materials, and as most people know, they are not inexpensive. Enjoy the beautiful clothes from Lacoste without paying full price by following the tips outlined above.