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Back in 1982, an up-and-coming shoe designer named Kenneth Cole couldn't afford a showroom during New York Market Week to display his line of shoes to buyers, so he decided to show then in a trailer parked on the street. Only production companies were entitled to trailer permits, so he quickly changed the name of his company to Kenneth Cole Productions, Inc., sold thousands of pairs of shoes, and produced a film documentary entitled 'The Birth of a Shoe Company.' The company now boasts a vast product line of apparel, footwear and accessories for both men and women, retail locations across the globe, and has continued to do things differently. Kenneth Cole believes that advertising should be used to raise social consciousness, so the ads for his products are designed to make people think and get them talking about the causes he supports, including AIDS awareness and Rock the Vote.