Like many long running online ventures, Jeffers Pet got its start as a mail order catalog. It began in 1975 when Dr. Keith Jeffers, PhD, was a local livestock expert. Unhappy with the time-consuming and expensive process of sourcing animal supplies, Dr. Jeffers went door-to-door talking to his best clients to learn about the market. It was decided he would take on the responsibility of providing quality products for pet owners, farmers and equestrian fans. With help from family and friends, Dr. Jeffers distributed catalogs throughout the community, and a successful business was born. In 1999, Jeffers Pet expanded to become an online retailer. They continue to provide small town customer service, even though they are now available to consumers nationwide.