Customers get to be the leader of the "glam" pack by making James Allen their upscale jeweler of choice. Advanced technology enables discerning diamond-lovers to shop from the comfort of home. Diamonds are displayed via Diamond Display Technology, enabling viewers to get a 360-degree salivating sneak peek of their favorite stones online. Gone are the days when clients had to tediously choose pre-cut pieces with a standard gem. Now the world of glitz is the jewel fashionista's oyster as they can choose from a selection of settings and gems to tailor their personal style. Clients get to feel like diamond connoisseurs as they collaborate with diamond experts to pair the best settings with that perfect stone. All diamonds are also GIA-, AGS- and IGI-certified. The icing on the cake lies in the huge selection of color diamonds, which are basically as rare as hen's teeth.