Stock images allow marketing teams, advertisers, companies and individuals to add visual content to their designs without adding the cost of a photographer to the budget. Stock photography is everywhere – in magazines, newspapers, blogs, billboards and even textbooks. In 2000, iStock Photo revolutionized the method of finding the perfect stock image. Before iStock Photo's launch, finding stock images involved ordering CDs and sifting through the images in the hopes of finding one that would work. Thanks to iStock, customers have access to thousands of high quality audio files, videos and images from anywhere with an internet connection. iStock images are royalty free so buyers can use them multiple times without incurring ongoing costs.