What started as a small venture dedicated to Canadian booklovers in 1996, has since grown into the largest book retailer in the country. Indigo merged with Chapters Inc. in 2001, and together they changed the way Canadians get their multimedia. Indigo carries books, music, gifts, baby products, and so much more. Each item is carefully curated, and then made available to inspire Indigo customers. Indigo continues to bring innovative products into the hands of readers, even developing their own eReader with their eReading devision, Kobo Inc. Indigo continues to grow, expanding their retail stores throughout Canada, and placing IndigoKids departments in many of their locations.