Turns out there's more to swimming than just choosing the perfect bathing suit. (Who knew?) In the Swim recognized that early on – think 1982. It was founded by a couple who originally shipped chlorine from their home. With the intent of taking their home-based biz global, they founded In the Swim, which caters to the pooling elite. This is the place to go for all of your pool's needs, from chlorine and cleaners to leaf catchers and lights. It's not all serious, though, which is a good thing because pool time is rarely anything but a good time. Hit the toy department to find all kinds of cool items, including inflatables, masks, snorkels and floating loungers. You'll also find pool organizers to keep all of this fun stuff in one place. Shopping here may just make you forget your swimsuit woes – at least temporarily.