Like most jewelers, there's more to Ice than just engagement and wedding rings. Unlike most jewelers, Ice doesn't keep an inventory. Everything ships directly from the designer, which means it's not resale, and Ice isn't limited to what it can afford. With less time worrying about the price or selection, one can focus on more important things — like why the store decided to call itself Ice. Or perhaps it would be better to wonder whether or not she likes pearls, or what style of watch he likes. If it's a surprise, Ice has a 100% guarantee, so in the unlikely event she throws the pearls across the room screaming some craziness about how they murdered her mother, no innocent wallets will be harmed; just the evening's mood.