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Can Hooked on Phonics work for you? The program has been teaching kids to read since 1987, when one dad just wanted to help his son tough out the issues he'd been having with reading. More recently, Hooked on Phonics has developed a range of educational products that help children excel scholastically. The focus of the newly implemented products teach kids how to study and take tests. Hooked on Phonics has evolved throughout the years. They now reach children in over 30 different countries with their educational DVDs, phonics readers and mobile apps, which are combined with more traditional products like flashcards and workbooks for a complete educational experience.