Hi-Health is, unsurprisingly, highly concerned about high health. That's why they offer carefully selected products to encourage better health, and healthy activities as part of their rewards program. Since that's not enough, they also research development for their own products. Since that's not enough, they also offer nutrition counselors to answer questions and make suggestions. And since that's not enough, they also offer nanobots that can maintain perfect health in the body. No, wait, they don't do that. But if the technology was available, they'd probably have something to say about it.