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Herrschners isn't your mother's craft store. On second thought, it probably is. And your grandmother's, too! That's because for more than 100 years, Herrschners has been America's one-stop shop for sewing and craft supplies. Frederick Herrschner, who sold sewing supplies from his pushcart in Chicago, started the company in 1899 after realizing there was a need for crafting material and accessories in rural areas. Herrscher began producing and distributing catalogs across the country. And the rest, is literally, history. And while you can still flip through one of Herrschner's iconic seasonal catalogs, just visit their website to shop thousands of craft products.