Over 100 years ago, Morris Helzberg began peddling top-quality jewelry out of the first Helzberg Diamonds location. He grew to be such an expert on diamonds that he created the Certified Perfect Diamonds Program. Helzberg’s commitment to providing his clients with flawless jewels gave him the reputation that allowed him to quickly grow his business. By 1959, there were 15 Helzberg Diamonds locations throughout the United States. Then, in 1995, tycoon Warren Buffet purchased the company. Now, you can shop for rings, earrings, bracelets, necklaces and watches at any of their over 200 retail locations throughout the nation, or on their website.