See Jane. See Jane shop. See Jane rock her trendy outfit from GoJane. GoJane is a clothing retailer for women who are more than just an average Jane. Founded in 1999 by some trendy fashionistas, GoJane is the go-to spot for the hottest party dresses, shoes, day-to-day clothes and accessories. Fashionistas can update their current look with a new pair of boots, suede flats or decorative slip-on sneakers. They can give their whole closet a makeover by stocking up on boho-style skirts, artfully ripped jeans and a metallic bodysuit or two. GoJane customers make a splash in animal-print bikinis and cutout-style bathing suits. Those seeking a little more coverage will find an on-trend selection of capes and jackets. The company offers the same styles and looks as the pricey name brands, but for prices that leave customers enough left over to buy some jewelry and a handbag to finish off the look.