As one of the original online toy retailers, eToys.com has been delivering childhood dreams since 1997. Acquired by Toys 'R' Us in 2009, eToys.com continues its tradition of offering kids' favorite brands, as well as those most trusted by parents, including Fisher Price, LEGO, Little Tykes, Melissa & Doug and many more. Shop here for baby, preschool and early learning toys to entertain and educate your kids from birth on. Toddlers will love the selection of action figures, pretend play and dress-up toys, while older kids will appreciate the coolest video games and building sets. It's easy to shop the site by age, brand or theme to find exactly the gift you're looking for, and find some great deals featured in the outlet section. Kids can register to create an online wish list to make birthday and holiday shopping easy for family members far and wide.