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Mr. Rogers said that for children, play is work where children learn. Actually, that's a known fact: in early stages, playing is exploring the world and learning. Huge bummer that ends with adulthood, or at least, it's not vitally important to development and generally speaking the world expects adults to do things like have a job and be boring. Better make the best of it, and get toys that optimize children's cognitive development while providing entertainment. CP Toys aims to provide just that: toys that educate. And not in that "education is fun but not really" sort of way. Building blocks, books, toys that promote good old imagination, playthings that are actually fun. They even sell playground equipment. Parents could even take a moment to use their imaginations, too, and play with their kids a moment while pretending they don't have a thousand adult responsibilities.