"Fun in the sun" is the motto of summer. But sunburns aren't so fun, especially the ones that everyone forgets about when they hug or decide that slapping someone's back is a good idea. There's also UV rays to worry about — skin cancer is undoubtedly worse than a bad sunburn. Coolio offers a way to enjoy sun time fun time without looking like a doofus by offering fashionable clothing that blocks the sunlight at a protection of UPF 50+. The company was founded by an Australian, so they certainly know heat and harsh climates. ("Coolibar" isn't just a funny word — it's the name of an Australian tree. A nice, big, shady one.) Coolibar takes the idea that "UV rays and sunburns are bad" a little more seriously, and works with licensed dermatologists to ensure the fabric really protects from the sun with rigorous testing. Coolibar even has the Skin Cancer Foundation's Seal of Recommendation.