Too often it's assumed that if a girl wants to look girly, she wants to smell girly, too, and what looks and smells "girly" is based on stereotypical assumption that only fits a handful of girls. Maybe if a woman wants to wear makeup, it's to look professional, or fierce, or more awake and cheerful than she feels, not "girly." And maybe it might be nice if the makeup products she used didn't smell like anything so she could chose her own scents - or nothing at all. Clinique has the ladies covered - literally, once they put the products on their face. Makeup, skincare, and even perfumes for said choosing of scents. Clinique's products are fragrance-free, and they're tested for allergies. And Clinique hasn't left out the men, either; they carry a range of products for shaving and skin care and cologne as well.