In 1993, Cath Kidston set up a small shop near Notting Hill, to bring her vision of traditional English design with a whimsical modern twist to London. Cath began by repurposing secondhand furniture and vintage items with a fun, cheery style that quickly became all the rage. Soon, the company had expanded beyond her wildest dreams, and Cath Kidston was established as one of Britain’s leading lifestyle brands, which has since expanded to encompass an international market as well. Today, the brand features 59 retail locations across the UK and 54 more around the world, as well as a popular online site, where millions of happy shoppers scoop up her quirky, cheerful bags, clothing, accessories, home furnishings and more. Every aspect of your life could use a little Cath Kidston touch; from that bird-printed iPhone case to the polka dot diaper bag, they’re sure to make you smile.