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When you have an important photo campaign or video to shoot, or just want to make sure you capture a special occasion perfectly, but you don't have the money to hire a professional or to buy all the expensive equipment necessary, you can still save a ton by renting the equipment you need to do it yourself from BorrowLenses.com. Customers simply choose the cinematic or photographic gear they need, specify the amount of time they wish to borrow it, and receive it delivered straight to your door with a prepaid label for easy returns when you're done. BorrowLenses.com came about in 2007, through the vision of best friends who dreamed of making photography and videography gear affordable for everyone. The rental equipment available here includes cameras from Nikon, Sony, Leica, Fuji, Olympus and Pentax; video cameras, audio and lighting equipment, and a range of accessories including memory cards.