Looking like a vixen is a full-time job for most people. Bluemercury is a one-stop shopping mecca for those who need a little extra help every day to create the illusion that they are camera-ready 24/7. They have the makeup to cover up the reflection in the mirror and serums and potions to fix it. Most people only browse this site as tourists since they are already (cough) perfect. For the rest of the imperfect masses, this is the best place on earth to splurge on a little something to improve looks and moods.