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Shoppers everywhere have long been fascinated by what's inside that iconic Big Brown Bag. Bloomingdale's has been the iconic American shopping destination since it's first store opened in New York City in 1872. The Bloomingdale brothers decided to do something different from other merchants of the times, and carried a wide variety of apparel types rather than focusing on just one item, and thus gave birth to what would become the modern-day department store. In the 1940s, Bloomingdale's was an industry pioneer again, as one of the first stores to stage events and fashion shows. That Big Brown Bag was dreamed up in the 1960s and quickly became a collector's item. In the 1970s Bloomingdale's was the place to see and be seen by fashion industry insiders, tourists and celebrities alike. Today, Bloomingdale's is still one of the world's premier shopping destinations for cutting-edge fashion, jewelry, accessories and home goods.