Kids' tastes change from year to year. One year, they might want a cowboy party; while the next one absolutely must have a Beauty and the Beast theme. Birthday Direct has been making kids' birthday parties perfect since 1996, offering everything parents need to throw an awesome bash, from themed plates and cute outfits to balloons and decorations. And they're not just in the biz of pleasing kids, either. They've got gag gifts, funny napkins and milestone decorations — everything needed to throw a fun adult-themed party.