Online bookstores are now mainstream, but Better World Books stands out in the crowd. As college grads facing dismal career prospects, its founders began selling their used textbooks online to make some quick cash. When they sold quickly and for more money than expected, they were quick to catch on to the business opportunity offered. They decided to partner with a local community center to collect book donations, re-sell them and share the profits. This proved such a success that they developed a business plan which allowed them to earn funds for growing the company, while also giving back by providing funds for literacy. The company grew to include library partners which donate old books that would otherwise have been discarded in landfills. Today, the company has raised millions of dollars for literacy campaigns and saved millions more books from destruction, while creating jobs and providing books to readers worldwide.