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William Henry Belk opened his first store in 1888, and it's been every fashionable Southern belle's favorite shopping destination ever since. Belk has kept pace with modern times, however. You no longer have to live in the South to shop here; shop its convenient website from anywhere in the country. In 2010, Belk rebranded itself with a new logo as the site for modern Southern style, and in 2013 celebrated 125 years as a leading fashion retailer. Belk carries designer apparel for men, women and children, as well as home goods, fragrance and beauty products.