Hollywood glamour with a touch of class is what modern women crave from their wardrobes. For them, the juniors section screams "who are you trying to fool?" while the women's wear department evokes images of moth balls and walking canes. The desire to fill this gap inspired bebe founder Manny Mashouf to launch his first boutique in 1976. While wearing bebe won't turn anyone into the next Marilyn Monroe, it can help an exhausted mama feel glamorous for a day. Bebe gives women what they really want — sophisticated, chic style that frees them from the ordinary.