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Manny Mashouf founded bebe as the first contemporary fashion brand back in 1976, when he saw a need for a brand that bridged the gap between junior styles and womenswear. Based on a lifestyle rather than an age, bebe is the go-to place for cutting-edge global fashion for sophisticated women at all stages of life. Within its more than 200 retail locations nationwide, over 100 international-licensee operators and on its website, bebe creates a boutique environment which caters to customers with exceptional customer service. Whether you're looking for sophisticated workwear, a chic outfit for lunch with the ladies, or workout gear to rule the gym, you will find it all at bebe. From dresses and jeans to shoes and accessories, bebe has you covered in styles that incorporate the latest trends with classic style and elegance. Join clubbebe to earn rewards points for discount certificates on these fine fashions.