Charles Lazarus, the founder of the Toys "R" Us family (he chose the iconic backwards "R" to make it look like it was drawn by a child) has always been on a mission to improve the lives of parents and children. And in 1996, his company gave birth to Babies "R" Us, a place for new and expectant parents find to everything they could ever need for their new addition. With the click of a mouse, shoppers can find carseats, bottles, diapers, clothes (for preemies through 5T), a wide assortment of toys, bathing supplies, cribs and bedding, changing tables, gift ideas and a slew of additional items. Their incredible variety has made the Babies "R" Us Registry a top choice for parents. If babies could shop, they'd toddle straight to Babies "R" Us.