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In 1924 Germany, Adi Dassler dreamed of providing athletes with the best possible equipment. His company began making shoes for Olympic gold medalists and World Cup champions. Since then, adidas has grown to become a global leader in the sporting goods industry. With sales reaching over 650 million units per year, through its websites and in stores in over 160 countries worldwide, the adidas Group is realizing its mission to promote a passion for the sporting lifestyle with its range of shoes, accessories and apparel for athletes of all ages and across all types of sports. Undeniably the most fashionable brand of athletic apparel, adidas was likely responsible for kick-starting the athleisure trend by partnering with designers like Stella McCartney and Jeremy Scott to make apparel and shoes that are as coveted by it-girls as athletes. Their ZX FLUX sneakers can even be customized with a photo of your choice.