Just about every retailer seems to be promoting their own app these days, but with so many photos and videos of your kids confiscating the memory on your Smartphone, which apps are worth actually downloading? I don't know about you, but I've made the mistake of downloading some retailer apps that were basically glorified advertisements. We find five that may actually be worthy of the memory space.
Grocery store chain Safeway worked hard to create a mobile app you'll actually use. It includes several practical tools like a shopping list generator that you can customize and use week after week. The app also provides a way for you to review the weekly store ad for deals. Probably the best part about the app is the ability to load digital coupons onto your account no matter where you are because coupons have a way of being forgotten at home.
For crafty types, the Michael's app is a must. Quickly find and read product reviews or add your own. Get instant updates on in-store craft classes and put them on your calendar with one click. Create an account to access available coupons or review the weekly ad from your local store.
If mobile coupons are your thing you'll want to download the Walgreens app. Just show them to the cashier at checkout to take advantage of the savings. But perhaps the coolest feature is the ability to send photos straight from your phone to the photo department for printing. Choose between three enlargement sizes and even enter a coupon code if you've got one. Choose the Walgreens location you'd like to pick up your photos from and pay when you get to the store. The app also includes a Pill Reminder feature. Track all of your medications by scanning the label on your pill bottle.
The Target app is full of useful features. For starters, you can use the app to shop the store if you'd rather stay home. But if you prefer to buy in person, use the app to make sure the products on your list are in stock and available. Manage baby and wedding registries, review daily deals and refill prescriptions from the app. Plus you can opt to have coupons sent to your phone twice a month, no clipping required.
The Sears app has some interesting features that other retailers aren't offering. For one, the PersonalShopper app lets you snap a photo of what you're looking for. When you send it in a team of personal shoppers will do their best to help you find what you're looking for, even if Sears doesn't have it. The Sears app also includes standard features like product reviews, weekly specials and in-app shopping.
Apps Impact the Brand
A recent study by Mobiquity found that a poor mobile shopping experience can impact brand loyalty and future sales. The study asked 1,000 Smartphone and tablet users about their recent mobile shopping experiences and more than two in five said they would be less likely to shop at a retailer if they have a bad mobile experience. So what makes an experience bad? Half of those surveyed says if a Smartphone app is slow they'll give it bad marks. Also, a retailer's brand can also suffer if an app is tough to navigate. What are your favorite retailer apps?