You can't put a price tag on mom's love, but that shouldn't stop you from buying her something nice for Mother's Day. According to a recent Mother's Day shopping survey from PriceGrabber, 62% of consumers plan to spend less than $100 on gifts for mom. Roughly one-third of shoppers plan to find great gifts on daily deal sites like Groupon and Living Social to help them get more bang for their buck. Chances are mom won't be offended by your frugality-- she'll be proud.
Flowers are the number one gift for Mother's Day with 43% of shoppers saying this present is top on their list. It's a great go-to gift for mom because you don't have to worry about it fitting properly or whether it's something she already owns. Flowers are beautiful and timeless just like mom. But before you go doing something crazy like paying full retail price, you'll want to check out some daily deal bargains. Plum District, a daily deal site geared towards moms, offers $30 worth of flowers from Teleflora for just $15. Daily deal hot shot Living Social is offering a similar deal-- score $30 worth of flowers from ProFlowers.com for just $15. Spend a little more at Groupon.com and you'll get a little more. They're offering $40 to spend at FTD for just $20.
Jewelry Shines on Mother's Day
Another popular Mother's Day gift choice is jewelry, with 15% of consumers saying this is on their shopping list. Sticking to the under $100 price point for jewelry can be challenging, but with daily deal sites it's definitely easier. Plum District is promoting an offer that will double your money at Naomi Gray Designs. A $50 voucher gets you $100 to spend on mom.
Shower Mom with Clothing or Accessories
Coming in just behind gift cards at number three on the Mom's Day gift list is clothing and accessories. Seventeen percent of kids say that's probably what they'll buy mom. On daily deal sites you can make your gift budget stretch with bargains like $50 to spend on clothing and accessories at Neiman Marcus site LastCall.com for just $25 at Living Social. If mom likes more unique items you'll definitely want to check out GroopDealz. The site specializes in handmade items from various artisans and you can score a lovely rings, necklaces and bags at a deep discount.
Some moms would prefer experiences over stuff and according to PriceGrabber 15% of shoppers will hunt for a memorable Mother's Day gift like dinner, a vacation or a show. A common daily deal offer involves discounts at local spas. Search for deals in your mom's area that include hot stone massages, spa pedicures or indulgent facials. If you feel like spoiling mom (and spending more than $100) check out daily deal site Jetsetter, offering luxurious travel packages. Once a deal goes live on Jetsetter it usually lasts five to seven days or until it's sold out.
Daily Deals Work for Procrastinators
Surveys show that about one-third of shoppers purchase their Mother's Day gifts one week before the holiday. Twenty-seven percent pick it up two weeks prior. But then there are those who like waiting until the last minute. Roughly one in five shoppers fall into this category of waiting until within 48 hours of the holiday. With daily deal sites last minute shopping is OK-- especially if you plan to hand the voucher over to mom and let her do the actual shopping. It also works just fine when you're using daily deal sites to buy experiential gifts because you'll just have to come up with a creative way to reveal the gift to mom when Sunday, May 13 comes around.