Everybody's on the whole-grain bandwagon these days. Whole grain is good for you, after all. So I do check things like cereal boxes, breads, and other foods to see if they contain whole grain. 
That said, I really don't care if the Froot Loops are a whole-grain food. There is not supposed to be anything nutritious about Froot Loops.
When I buy snacks like microwave popcorn, though, I don't even think to check the nutrition label. All I want to be sure about is that I'm buying "Movie Theater Butter" and "Kettle Corn" flavors. Step away from the "Lightly Salted." This is a snack, and I want it to taste good.
Last time I bought microwave popcorn, I noticed that the box was labeled "100% Whole Grain."
Of course it's whole grain. It's popcorn. If the grain weren't whole, the popcorn wouldn't pop! I wonder, though, if you can consider it whole grain once the popcorn pops. My guess is that if the popcorn still contains the part that gets stuck between your teeth, it counts as whole grain.
It's a good thing that I don't expect my snack foods to be nutritious. Otherwise I'd worry that all the whole-grain goodness might be canceled out by the Movie Theater Butter.
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